zingfit's reward campaign feature allows studios to develop their own loyalty programs and tailored to specific customer milestones. Studios can create automated customer rewards through the use of different reward campaigns.
A. Set up Loyalty Campaigns
To create a Rewards Campaigns go Admin> under People click Customer Info> select Rewards Campaign> click Add New Campaign. First, name the new campaign and chose from the 4 trigger options.
Note: Calories Burned/Total Energy can only be tracked if the studio has a performance tracking system in place such as Performance IQ, Stages Flight, or Spivi. (More trigger options may be added here in the future.)
The field below the trigger you selected will vary depending to the option chosen; a number value is required.
The "Excluded Series" option, allows studios to exclude one or more series (such as promotional series types) from reward campaigns. (Please note: this field is limited 500 characters)
The next step is to choose a starting count option and end date. End date is not a required field. A few things studio owners should know about starting counts:
- Specific Start Date: will exclude anyone who has already achieved the Trigger goal prior to the start date, but will include customers who are in progress of that goal. (Example: The start date is set to Dec 1. and the end date is Dec 31. Stacy took a total of 5 classes from Dec 1-Dec 29, Stacy's class count towards the reward is 5.)
- Monthly: will recur on a fixed day, using a monthly period time as the default (e.g. Feb 5 - Mar 5) and will not reward for all time and your loyalty program will reset and re-start on the first day of the period.
- Repeating: will reward the customer on an ongoing basis, each time the goal is achieved (e.g. every 100 classes attended)
Rewards can be automated upon achieving the goal in two forms:
- Existing Series
- Store Credit (can be limited to use for series purchase only)
Please note: The "No Reward" option is useful for a studio that would like to do something more personal and analog. For example, something fun like adding the customer's name to a plaque for a certain achievement. Or perhaps offering them a free t-shirt or a VIP gift card next time they come to the studio because they completed an incredible amount of rides "500 rides".
B. Customize your studio's Email alerts for Rewards Campaigns-
First, create custom system emails by clicking Admin> Configuration> System Emails> Add Email Chose the email type you'd like to create. Studios may keep more than one of each email type saved at a time.
- Achievement Email: will automatically be sent to customers who have achieved the goal set to trigger the reward.
- Progress Email: will be sent at landmarks in the customer's progress.
C. Assign Rewards Email trigger settings
- After creating custom emails following the directions above, enable them here by editing your existing Reward Campaigns
Customer View of Rewards Progress
Once your studio's campaign is in place, customers will see their progress and achievements in their user profiles. Multiple Campaigns can be run simultaneously to track and reward for different interest groups as well as to gamify studio customers. For instance; one campaign might be called Bronze for having taken 20 classes, Silver for 40 classes and Gold for 100 classes! These achievement badges will stay with the customer and stack up over time. Note - The number displayed in a reward campaign badge is not the total number of class taken by the customer, rather it is the total number of classes taken that can be applied to a reward.
Studio View of Reward Progress
The Reward Campaigns Report will show studio owners all campaigns, customers who qualify for each campaign and if they have been Rewarded and or not. Find this report by clicking Admin> Reports> under Customer Reports click> Reward Campaigns.
Canceled classes are not counted towards rewards
No-shows, although paid, are NOT counted for rewards campaigns
Free classes do not generate revenue for a studio, therefore the system does not count those classes either. For example, a studio has a campaign that rewards a customer every 15 classes taken. There is a customer with a comped 10 pack. This customer uses up all 10 classes and then purchases 2 classes and uses those credits up. That customer will only be tallied 2 classes towards the reward.